Business Research Methods (12th Edition)

DescriptionWe are delighted to present the twelfth edition of Business Research Methods. This edition continues to equip the readers with richest and most comprehensive knowledge and skills involved in the basic research process. Real-world examples, decision-making processes and industrial expertise are evident by way of Snapshots, CloseUps, PicProfiles and Cases found throughout the text. Managerial decision-making is the underlying theme which includes discussion of the business contexts, statistical analysis of the data, survey methods, and reporting and presentation of the data. Plethora of web supplements contain Written Cases, Video Cases, Web Exercises, Articles, Samples, Student Sample Projects, Solutions Manual, etc.Table of ContentsPart 1: Introduction to Business ResearchResearch in BusinessEthics in Business ResearchThinking Like a ResearcherThe Research Process: An OverviewClarifying the Research Question through Secondary Data and ExplorationPart 2: The Design of Business ResearchResearch Design: An OverviewQualitative ResearchObservation StudiesExperimentsSurveysPart 3: The Sources and Collection of  DataMeasurementMeasurement ScalesQuestionnaires and InstrumentsSamplingPart 4: Analysis and Presentation of  DataData Preparation and DescriptionExploring, Displaying, and Examining DataHypothesis TestingMeasures of AssociationMultivariate Analysis: An OverviewPresenting Insights and Findings: Written ReportsPresenting Insights and Findings: Oral PresentationsCase index AppendicesAppendix A: Business Research Requests and Proposals (with Sample RFP) Appendix B: Focus Group Discussion Guide Appendix C: Nonparametric Significance Tests  Appendix D: Selected Statistical Tables References Glossary Phot credits Name Index Company Index Subject Index