E-Business and E-Commerce Management: Strategy, Implementation and Practice (5th Edition)

DescriptionThis bestselling textbook offers a comprehensive introduction to the theory and practice of e-business and e-commerce management. The author, Dave Chaffey, brings his trademarks of authority, clarity of expression and teaching expertise to bear on a subject in which he actively lectures and consults.Popular for its cutting-edge and contemporary coverage, this text offers an international approach and a good balance between the technical and managerial topics of central importance to developing an understanding of this subject.  It is an engaging read, packed with real-life examples and case studies.Developed for students studying e-business or e-commerce at undergraduate or postgraduate level, and also used by many business managers, this is the essential text to keep pace with technology, strategy and implementation.Key FeaturesBrings the most up-to-date academic thinking and professional practice together in one place, covering all aspects of e-business.Range of features to help students learn effectively including margin definitions, international case studies, activities and web links.In-depth case studies on a range of organizations in both the public and private sectors, from start-ups to global companies such as Google and Face book.Exemplary teaching and learning package saves lecturers time and help students learn.Table of ContentsIntroduction to e-business and e-commerceE-commerce fundamentalsE-business infrastructureE-environmentE-business strategySupply chain managementE-procurementE-marketingCustomer relationship managementChange managementAnalysis and designImplementation and maintenance