Management Information Systems: Managing the Digital Firm (16th Edition)

DescriptionFor introductory courses in IS (information systems) and MIS (management information systems).The authoritative, case-based study of IS in business today Management Information Systems: Managing the Digital Firm provides the most comprehensive overview of information systems used by business firms today, while drawing connections between MIS and business performance. The Laudons are known for their outstanding real-world case studies, which describe how well-known companies use IT to solve problems and achieve business objectives. Students develop sought-after skills, such as leading IS-related management discussions and using IT to meet bottom-line results. Each chapter of the 16th edition features all-new Interactive Sessions, new Video Cases, and a new Career Opportunities section building practical job-seeking skills.Key FeaturesIntegrated hands-on learningNew – Interactive Sessions are two short cases per chapter redesigned as active learning opportunities for use in the classroom or on online discussion boards. Each case concludes with case study questions.Hands-on MIS Projects at the end of each chapter include three project types: management decision problems; a software exercise using Microsoft® Excel™, Access™, or web page and blog creation tools; and a project that develops Internet business skills.A Collaboration and Teamwork Project in each chapter develops teamwork and presentation skills, with options for using open source collaboration tools such as Google Drive™ or Google Docs™.Student-focused learning with real-world applicationsLearning objectives are organized around study questions to focus student attention. Each chapter concludes with a review summary and review questions drawing on these study questions.Updated – Case studies using current examples show how well-known companies use information systems to achieve business objectives, including Uber®, NFL®, Facebook®, Crayola®, Walmart®, Amazon®, Google®, Starbucks®, and GE®.New – A Career Opportunities section, a new feature of each chapter, helps students use this text as a tool for job hunting and career building. It includes an entry-level job description related to chapter topics, business-related questions that might arise during an interview, and tips for answering those questions and preparing for the interview.New and updated coverageUpdated – Chapter 11 has been rewritten with new coverage of artificial intelligence, including machine learning, natural language systems, computer vision systems, and robotics, reflecting surging interest in business uses of AI.Expanded – Coverage of social business now examines “deep learning,” supervised learning, unsupervised learning, edge computing, 5G networks, general data protection regulation (GDPR), blockchain, data lake, distributed database, and FinTech.Updated – The text, figures, tables, and cases have been updated with the latest sources from industry and MIS research as of September 2018.Table of ContentsPART I: ORGANIZATIONS, MANAGEMENT, AND THE NETWORKED ENTERPRISE 1. Information Systems in Global Business Today2. Global E-Business and Collaboration3. Information Systems, Organizations, and Strategy4. Ethical and Social Issues in Information Systems PART II: INFORMATION TECHNOLOGY INFRASTRUCTURE 5. IT Infrastructure and Emerging Technologies6. Foundations of Business Intelligence: Databases and Information Management7. Telecommunications, the Internet, and Wireless Technology8. Securing Information Systems PART III: KEY SYSTEM APPLICATIONS FOR THE DIGITAL AGE 9. Achieving Operational Excellence and Customer Intimacy: Enterprise Applications10. E-commerce: Digital Markets, Digital Goods11. Managing Knowledge and Artificial Intelligence12. Enhancing Decision Making13. Building Systems14. Managing Projects15. Managing Global SystemsAuthors BiographyKenneth C. Laudon was a professor of information systems at New York University School of Business. He held a BA in economics from Stanford and a PhD from Columbia University. He authored 12 books dealing with electronic commerce, information systems, organizations, and society. Professor Laudon wrote more than 40 articles concerning social, organizational, and management impacts of information systems, privacy, ethics, and multimedia technology. Professor Laudon passed away on December 26, 2019, at the age of 75. He is survived by Jane Laudon, his wife of 49 years and coauthor on several of his texts.Jane Price Laudon is a management consultant in the information systems area and the author of seven books. Her special interests include systems analysis, data management, MIS auditing, software evaluation, and teaching business professionals how to design and use information systems.Jane received her PhD from Columbia University, her MA from Harvard University, and her BA from Barnard College. She has taught at Columbia University and the New York University Graduate School of Business. She maintains a lifelong interest in Oriental languages and civilizations. The Laudons have two daughters, Erica and Elisabeth, to whom this book is dedicated.