DescriptionExploring Corporate Strategy has established a reputation as a pre-eminent textbook in its field, based upon the expertise of authorship, range of cases, depth of commentary and wealth of supporting resources.The 7th edition builds on these strengths with the introduction of a new author, Richard Whittington. The enhanced coverage of international strategy and the resource-based view, as well as improved visual presentation, ensure that this book continues to lead the way in exploring strategic management.Key FeaturesBalance of theory and practical issues within the strategic process, with a strong research basisMixture of short and long cases, allow for greater flexibility for instructorsCritical commentaries at the end of each chapter through the 3 lenses of design, experience and ideasExemplary teaching and learning package saves lecturers time and helps students learnCase examples at the end of each chapter encourage reflection on a range of issues within the chapterTable of ContentsPART I: INTRODUCTIONIntroducing strategyPART II: THE STRATEGIC POSITIONThe EnvironmentStrategic CapabilityExpectations and PurposesPART III: STRATEGIC CHOICESBusiness-Level StrategyCorporate-Level and International StrategyDirections and Methods of DevelopmentPART IV: STRATEGY IN ACTIONOrganising for SuccessEnabling SuccessManaging Strategic ChangePART V: HOW STRATEGY DEVELOPSUnderstanding Strategy Development
